Why make a map?
In the pensions industry we tend to be very good at talking about process. We can explain technical detail. We’re used to sequences of thought that run in straight lines. But any description, explanation or set of instructions, however good, starts from someone’s point of view – usually our own. We find it harder to imagine ourselves in different parts of the industry, or in the shoes of a member.
A map shows you the world a different way. It frees you from any one point of view and lets you choose your starting point, your end point and your route. A map can help us see how things are changing, what’s under threat, what’s growing and where there are opportunities for better connections.